Diddy's Insta-Fashion

Fashion heavyweight Sean “Diddy” Combs stuns again with the first-ever Instagram Fashion Show featuring the modish magic of his eye-catching clothing label, Sean John. From 10 a.m. to 5 p.m. today, the fashion guru will posted alluring fashions every half hour. “In honor of New York Fashion Week, we wanted to do something that has never been done before,” Combs explained. “With Instagram technology, we are bringing Sean John to the social media runway where our consumer lives.” Viewers are welcome to check out their exclusive to Macy’s Collection. To see the fashionable must-haves, visit instagram.com/iamdiddy

By Clarissa Hamlin